About Joie Beauty
Beauty should feel like you.
Most of us have a drawer of makeup we never wear. A lipstick that looked beautiful on someone else. A blush we bought because everyone was talking about it. Every week there's a new must-have shade, and it's easy to start feeling that what you already have isn't enough.
We started Joie because we think it should feel different.
What if you already knew your colours?
Some colours simply belong on you. Put one on and it lifts your features and brings out your natural glow. You look like yourself on a good day. Colour analysis calls this your colour season, and once you know yours, the guessing stops.
So we built Joie around it. First, a way to find your colour season from home. Then makeup made season by season, so the shade in your hand was made for your colouring.
Fewer, better, yours
We don't want you to own every shade. We want you to own the right ones.
Our collections are small on purpose. Every shade is made for a colour season, which means most of them won't be for you, and we'll tell you so. Less impulse, more intention.
Makeup should be something you enjoy, not something you feel pressured to keep up with.
“...was sceptical at first, but wearing the right colours gave me the biggest glow up ... more than any other beauty treatment.”
Tahlia from Sydney
Why we're called Joie
Joie is the French word for joy. That's the feeling we're after: the small, quiet joy of putting on a colour and liking who looks back at you.
What we make
- Signature Lip Glaze: a sheer, non-sticky lip gloss in 12 shades, one for each colour season.
- Blush Balm: a creamy, buildable blush in four shades, one for each season family.
- The Vanity Case: a structured makeup case with a removable inner compartment.
See every shade in our shade guide, or read how our colour assessment works.
Where we are
Joie Beauty is based in Sydney, Australia, and is operated by Joie Beauty Pty Ltd. We ship worldwide, and our prices include customs duties and import taxes.
Contact us
Email hello@joiebeauty.co or use our contact page. You can also find us on Instagram and TikTok.