How our colour assessment works

Joie makeup is matched to your colour season. There are two ways to find your season with us: a free shade quiz, and a paid Personal Colour Assessment that uses a colour card. This page explains how each one works, what you get and where the limits are.

The free quiz and the paid assessment at a glance

Free shade quiz Personal Colour Assessment
Cost Free Paid. The price is on the product page.
What you need A selfie The Joie colour card, which we post to you, and a photo
How long it takes About 2 minutes Results straight after you upload your photo
What it uses Five questions about your colouring, plus your selfie A photo taken with the colour card beside your face, so the lighting can be corrected
What you get Your colour season, and a try-on of Joie lip and blush shades on your own photo A detailed guide: your colour season, your best and worst colours, and your most flattering lip, blush, eyeliner and foundation shades

The Shade Discovery Kit is the same Personal Colour Assessment, plus one Signature Lip Glaze in your matched shade.

How the free shade quiz works

  1. Open the free shade quiz.
  2. Answer five quick questions: your skin depth, eye colour, natural hair colour, whether gold or silver suits you, and how much colour you like to wear.
  3. Take a selfie or add a photo. Use bare skin, with your hair back, facing a window.
  4. See your colour season, then try Joie's lip and blush shades on your own photo.
  5. To keep your results, you can email them to yourself.

How the Personal Colour Assessment works

  1. Order the Personal Colour Assessment, or the Shade Discovery Kit if you also want a lip glaze in your shade.
  2. Your colour card arrives by post.
  3. Take a photo with the card beside your face and upload it, following the instructions.
  4. The card has reference shades printed on it. Our technology uses them to adjust for the lighting in your photo, so your skin tone is captured accurately.
  5. Your results are ready straight away.

What is in your results

  • Your colour season
  • Your best and worst colours
  • Your most flattering lip, blush, eyeliner and foundation shades

The analysis is designed around makeup, but your seasonal palette applies to clothing, accessories and hair colour too.

What the colour card does

Lighting changes how skin looks in a photo. A phone can't tell whether you are standing under warm indoor lights, fluorescent lights or daylight. The colour card gives the photo a known reference, so the lighting can be corrected before your colouring is measured.

Limits to keep in mind

  • Both the quiz and the assessment work from a photo, so the photo matters. Makeup, filters and coloured lighting can change the result.
  • The free quiz does not use the colour card, so good lighting matters more. Daylight from a window works best.
  • Your season is a guide to the shades most likely to suit you. It does not rule out colours you love.

If your result doesn't feel right

Retake your photo in daylight with bare skin and your hair back. You can also compare the neighbouring shades in our shade guide. If you're still unsure, email hello@joiebeauty.co with your result and we'll help.

Your photos and privacy

For how we handle personal information, see our privacy policy.

Where to start