How Colour Analysis Is Changing the Way We See Beauty Trends

Colour Analysis in Beauty: Why It Matters Now

In an era where beauty trends move at the speed of TikTok, colour analysis offers a slower, smarter alternative. Instead of chasing every trending shade or viral blush, it invites us to ask a more powerful question: what colours actually suit me?

By understanding your unique undertone, depth, and contrast, colour analysis reframes beauty not as a trend to follow, but as a tool for self-discovery.

Personalised Over Trending: A Shift in the Beauty Mindset

Mainstream beauty culture has long pushed seasonal shades — warm nudes for summer, berry lips in winter, coral everything in spring. But what happens when those colours don’t suit you?

Colour analysis challenges the idea that everyone should wear the same tones at the same time. Instead, it helps you find the specific makeup shades — from foundation to lip gloss — that bring out your natural features, no matter the season or trend cycle.

This approach makes beauty feel less like performance, and more like alignment.

Less Waste, More Intention

How many times have you bought a lipstick that looked incredible on someone else, only to never wear it again? Personalised colour analysis reduces beauty waste by helping you invest only in the shades that genuinely enhance your natural colouring.

This is a core part of Joie Beauty’s mission: empowering you to know your shades before you buy, so every product in your makeup bag works for you — not just for the algorithm.

Colour Psychology and Emotional Connection

Beauty isn’t just visual — it’s emotional. The colours we wear affect how we feel. Some make us look more awake, some more grounded, some just feel right.

When your makeup is in harmony with your personal colour palette, you don’t just look better — you feel more like yourself. There’s confidence in wearing what’s right for you, not what’s right for everyone else.

The Role of Social Media and Aesthetic Culture

Social platforms have accelerated beauty trends — but they’ve also created space for personalisation. Colour analysis content has become its own subculture on TikTok and Instagram, where creators share their palettes, their “season,” and their transformation after switching to the right shades.

This visibility has made people more curious about colour theory — and more conscious of what actually suits them. It’s not just about trends anymore. It’s about curation.

Where Joie Beauty Fits In

At Joie Beauty, we believe the future of beauty is personal. That’s why we’ve developed the Shade Discovery Test — a tech-forward, real-world solution that helps you discover your most flattering shades through calibrated, lighting-corrected analysis.

It’s not about telling you what to wear — it’s about giving you the information to make better beauty choices. The right gloss, the right undertone, the right energy — all grounded in you.

And if you’ve ever wondered whether colour analysis is outdated? It’s not. It’s evolving — and we’re building the next version of it.