Know Your Shades Before You Buy

Why Shade Matching Matters

The beauty industry thrives on endless options—hundreds of foundation shades, bronzers, and lipsticks promising to suit everyone. But in reality, not every product is made for every person. Just because something looks great on someone else doesn’t mean it’s the right fit for you.

Finding the right makeup shades isn’t just about preference; it’s about understanding your own features. Your undertone, depth, and contrast determine which colours enhance your natural complexion and which might work against it.

That’s why we wanted to create a simple, accessible tool to help people find their best shades—whether they’re buying from Joie or anywhere else. Thoughtful beauty is about making informed choices, not just following trends.

It’s More Than Just Foundation

Getting shade-matched goes beyond finding the right foundation:

• Do you suit warm, cool, or neutral undertones? A foundation that’s slightly off can throw off your entire look.
• Should you even wear bronzer? Some people look naturally sculpted without it, while others benefit from contouring with cooler tones instead.
• Do brighter or muted colours flatter you more? Some skin tones glow with bold, saturated hues, while others shine in softer, more understated shades.

The Shift Toward Thoughtful Beauty

There’s a growing movement toward buying smarter, not more. Instead of collecting makeup that doesn’t quite work, people are taking the time to understand their best shades—choosing products that truly complement them instead of just filling up a drawer.

It might take longer than an impulse buy, but knowing what works for you makes all the difference.