Is Colour Analysis a Thing of The Past?

Is Colour Analysis Outdated? Not Quite—Here’s Why

Colour analysis has been shaping beauty and fashion choices for decades. Originally popularised in the 1980s, it helped individuals find their most flattering colours based on the four-season system. However, early models were limited, often failing to account for the diverse range of undertones, hair colours, and eye shades found in non-white populations.

But does that mean colour analysis is outdated? Far from it.

Today, the field has evolved significantly. The rigid four-season system has expanded into the 12-season method, incorporating a spectrum of undertones, contrast levels, and saturation to suit all ethnicities. With advancements in technology, AI-driven tools, and a deeper understanding of colour theory, colour analysis has never been more precise or inclusive.

How Colour Analysis Has Changed

More Inclusive Frameworks

The traditional system catered predominantly to fair-skinned individuals, often misclassifying people with deeper skin tones. The modern approach recognises a wider range of undertones, from deep olive to rich mahogany, making it relevant for everyone.

Advanced Technology & AI

With AI-powered tools, brands can now scan skin tones with unmatched precision, removing human error and bias from the process. No more relying on generic categories—today’s colour analysis is personalised and data-driven.

A Shift in Beauty Standards

The industry has moved beyond “universal” shades. Consumers want tailored recommendations that enhance their natural beauty, not force them into outdated categories. A well-matched lip shade, blush, or clothing colour can elevate someone’s entire look without overwhelming their features.

Why Colour Analysis is More Relevant Than Ever

Rather than being outdated, colour analysis has adapted to meet the needs of modern beauty. It’s now a science-backed approach to helping individuals embrace their unique colouring, whether through fashion, makeup, or even branding choices.

At Joie, we’ve taken it a step further by combining AI technology with the 12-season method, ensuring our customers get accurate, real-time colour recommendations tailored to them.

So, is colour analysis outdated? Not at all. It’s simply evolved.